Ammonia is an important carrier of hydrogen which is very interesting considering the search for alternative energy sources. The world is looking for ways to reduce our global carbon footprint, and this will give opportunities for ammonia. But how about the risks of storage, handling and transportation of ammonia? And what is the public opinion on the risks of ammonia, and how to deal with this negative image. What can you do as ammonia (related) industries to improve safety, manage safety and how to improve your image. I would like to give an introduction on these topics and discuss with you about your experiences and ideas.