This presentation will introduce the foundations of our innovative integrated membrane reactor for ammonia cracking, designed to produce hydrogen efficiently and sustainably. The reactor combines advanced catalytic cracking technology with selective hydrogen separation membranes, enabling high-purity hydrogen production from renewable ammonia with minimal energy input. This disruptive technology addresses key challenges in the hydrogen value chain, providing scalable, low-carbon solutions for diverse market applications. We will explore the suitability of this approach for onsite hydrogen production in industries where hydrogen is emerging as a critical decarbonization energy vector, such as heavy transport, chemical processes, and energy storage. Additionally, we will discuss its potential for decentralized hydrogen production at renewable ammonia import terminals, enabling cost-effective and localized hydrogen distribution. The presentation will also feature insights from specific projects, highlighting key performance indicators (KPIs) such as conversion efficiency, hydrogen purity, energy consumption, and cost-effectiveness. These case studies will demonstrate the technology’s capacity to bridge the gap between renewable ammonia and widespread hydrogen adoption, showcasing its role in achieving global decarbonization goals. By integrating innovative engineering and market-driven deployment strategies, this technology represents a pivotal step toward a sustainable hydrogen economy.